About Us
SmithAssociates excels in strategic brands and creative campaigns that inspire change. We are public education and community engagement specialists.
Distilling often complex issues and science into meaningful simplicity, projects for Australian and global clients have created unprecedented connection and response from the public, employees, shareholders, investors, interest groups, management, partnerships and government stakeholders.
We have transformed the relationship clients have with their audiences in diverse sectors including for industry, resources, children’s health, road safety, education, tourism and finance.
Our key services are:
- Communications strategy and understanding for complex and difficult social issues at the national, state and community level
- Brand strategy, creation, rejuvenation
- Mindful community engagement and measurable outcomes
Our own brand's twenty year journey
Rowan Smith founded Coo’ee Tasmania in Hobart in 1999, as part of the independent Australian agency network, the Coo’ee Network.
Coo’ee Tasmania became Green Team Australia in 2007, in a new partnership with Green Team USA, based in New York. Experts in the area of corporate sustainability since the early nineties, this partnership came about following Rowan's decision to focus on a commitment to helping clients on their journey for sustainability. Green Team was Australia’s first advertising agency dedicated to this cause.
In 2011, we became SmithAssociates. SmithAssociates remains at the forefront of social issues and change strategies for leading companies and organisations.
Milestones, Results
Awards
Our work and brands have won many international and national awards for creative, innovation and business success.
Infrastructure Partnerships Australia (IPA) (2019)
Winner - TasWater 24glasses
Virgin (2014)
One of Australia’s Top 5 new getaways, Library House
Stayz Group Awards (2014)
Winner – Best Luxury Accommodation Tasmania, Library House
Gruen Transfer (2012)
Winner – The Pitch
Summit International Creative Awards (2012)
Silver – Community Website, Nyrstar
Summit International Creative Awards (2012)
Bronze – Corporate Website, Nyrstar
AbaF National SME Award (2010)
Festival of Voices
Summit International Creative Awards (2009)
Gold – Collateral Redesign, OZ Minerals
Silver – Brand Redesign, OZ Minerals
Silver – TV Campaign, Nyrstar
Bronze – Sustainable Marketing Campaign, Nyrstar
Summit Summit International Creative Awards (2008)
Gold – Corporate Announcement, Zinifex
Silver – Speciality Item, Zinifex
Summit International Marketing Effectiveness Awards (2007)
Winner – Brand Awareness/Public Education Campaign, Zinifex
Summit International Creative Awards (2006)
Gold – Political Collateral
Gold – Campaign, Fruit Property
Silver – Sales Kit, Fruit Property
Silver – Brochure, Deacons Lawyers
Bronze – Corporate Identity, Jaws Architects
Bronze – Annual Report, Department of Education
Summit International Creative Awards (2004)
Gold – Radio, Strudels
Silver – Brochure, Islandstate Credit Union
Bronze – Annual Report, Port Arthur Historic Site
Bronze – Television, Road Safety Task Force
Bronze – Outdoor, Road Safety Task Force
Summit International Creative Awards (2003)
Bronze – Television, Road Safety Task Force
Summit International Creative Awards (2002)
Silver – Television, Road Safety Task Force
Silver – Brochure, Strahan Village
Bronze – Press, Pura Milk
PICA Awards (2001)
Gold – Stickers, Gordon River Cruises
Gold – Corporate Design, Jaws Architects
Gold – Corporate Collateral, Jaws Architects
Silver – Corporate Design, Blanch Consulting
Silver – Corporate Collateral, Blanch Consulting
Silver – Posters, Tourism Tasmania
PICA Awards (2000)
Gold – Illustration, State Library
Gold – Posters, State Library
Silver – Promotional Kit, Heritage Highway
PICA Awards (1999)
Gold – Brochure, Strahan Village
Gold – Design Collateral, Strahan Village
Silver – Corporate Collateral, Strahan Village
Silver – Promotional Kit, Strahan Village
Summit International Creative Awards (1999)
Gold – Brochure, Strahan Village
PICA Awards (1999)
Best of Show – Graphic Design, Wooden Boat Festival
Melbourne Art Directors’ Club (1999)
Gold – Illustration, Grand Hyatt Melbourne
