About Us

SmithAssociates specialises in building brands and engaging people behind them. Distilling often complex issues and science into inspiring engagement, our projects for Australian and global clients have created unprecedented connection and response from the public, employees, shareholders, investors, interest groups, management, partnerships and government stakeholders. We have transformed the relationship clients have with their audiences in diverse sectors like mining, road safety, the arts, children’s health, education, tourism and finance. Read what our client's say about our work together >

Milestones, Results

A turnaround of social licence for Australia's largest aquaculture company - Tassie's Tassal
Reputational change brand for the City of Port Pirie, South Australia - Port Pirie, Come See Change
First Australian agency appointment for the world's largest and Top 100 chemistry company - BASF
Created an accommodation property that Virgin listed as a Top 5 Australian new getaway - Library House
Global brand refresh and community engagement for Nyrstar, the world’s largest producer of Zinc and other metals, working across global operations on five continents." - Nyrstar
Campaign to lower children’s blood lead levels in regional South Australia, described by the state's Health Minister as, “The best results I have witnessed from a health campaign." - TenBy10 Campaign
A road safety brand and campaign for the state of Tasmania, described in independent research as achieving the best results witnessed from any campaign across any sector. This long-running campaign reduced the state’s road trauma significantly across all measures and was used by other state jurisdictions based on its creativity and success - 'Just Like That' Road Safety Campaign


Our work has won many international and national awards for creative, innovation and business success.

Virgin (2014)
One of Australia’s Top 5 new getaways, Library House

Stayz Group Awards (2014)
Winner – Best Luxury Accommodation Tasmania, Library House 

Gruen Transfer (2012)
Winner – The Pitch

Summit International Creative Awards (2012)
Silver – Community Website, Nyrstar

Summit International Creative Awards (2012)
Bronze – Corporate Website, Nyrstar

AbaF National SME Award (2010)
Festival of Voices

Summit International Creative Awards (2009)
Gold – Collateral Redesign, OZ Minerals
Silver – Brand Redesign, OZ Minerals
Silver – TV Campaign, Nyrstar
Bronze – Sustainable Marketing Campaign, Nyrstar

Summit Summit International Creative Awards (2008)
Gold – Corporate Announcement, Zinifex
Silver – Speciality Item, Zinifex

Summit International Marketing Effectiveness Awards (2007)
Winner – Brand Awareness/Public Education Campaign, Zinifex

Summit International Creative Awards (2006)
Gold – Political Collateral
Gold – Campaign, Fruit Property
Silver – Sales Kit, Fruit Property
Silver – Brochure, Deacons Lawyers
Bronze – Corporate Identity, Jaws Architects
Bronze – Annual Report, Department of Education

Summit International Creative Awards (2004)
Gold – Radio, Strudels
Silver – Brochure, Islandstate Credit Union
Bronze – Annual Report, Port Arthur Historic Site
Bronze – Television, Road Safety Task Force
Bronze – Outdoor, Road Safety Task Force

Summit International Creative Awards (2003)
Bronze – Television, Road Safety Task Force

Summit International Creative Awards (2002)
Silver – Television, Road Safety Task Force
Silver – Brochure, Strahan Village
Bronze – Press, Pura Milk

PICA Awards (2001)
Gold – Stickers, Gordon River Cruises
Gold – Corporate Design, Jaws Architects
Gold – Corporate Collateral, Jaws Architects
Silver – Corporate Design, Blanch Consulting
Silver – Corporate Collateral, Blanch Consulting
Silver – Posters, Tourism Tasmania

PICA Awards (2000)
Gold – Illustration, State Library
Gold – Posters, State Library
Silver – Promotional Kit, Heritage Highway

PICA Awards (1999)
Gold – Brochure, Strahan Village
Gold – Design Collateral, Strahan Village
Silver – Corporate Collateral, Strahan Village
Silver – Promotional Kit, Strahan Village

Summit International Creative Awards (1999)
Gold – Brochure, Strahan Village

PICA Awards (1999)
Best of Show – Graphic Design, Wooden Boat Festival

Melbourne Art Directors’ Club (1999)
Gold – Illustration, Grand Hyatt Melbourne

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