BASF is the world’s largest chemistry company, a Top 100 Company.

SmithAssociates was appointed by BASF to help them distil complex science into stories that engage. BASF liked what we had done in helping the mining industry communicate with key stakeholders.

We launched the BASF Mining enterprise in Australia and Asia informing the market about BASF’s commitment and capacity for chemistry solutions and enterprise partnership with the mining industry.

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