With well-known global brands Kleenex®, VIVA®, Huggies®, Kotex® and several more, Kimberly-Clark brands are an essential part of daily life for people in more than 175 countries.

Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. Every day, nearly a quarter of the world’s population choose Kimberly-Clark products.

Kimberly-Clark Australia and New Zealand commissioned SmithAssociates to create the brand for its Sustainability Strategy.

SmithAssociates created the brand, Our Essential World. We also produced a launch campaign and initiatives to raise employee understanding and involvement with the company’s 140 year history and commitment to environmental corporate stewardship.

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