Nyrstar is a global multi-metals business, with a market leading position in zinc and lead, and growing positions in other base and precious metals.

SmithAssociates has worked with Nyrstar since the company was founded in 2007 and in 2010, we were contracted for significant projects working with the global marketing team and corporate head office, Zurich. Over the next two years SmithAssociates was responsible for reinvigorating Nyrstar’s brand identity and design communication of the company values; managing and producing a global photographic library; centrally collating and designing a global employee magazine StarNews delivered in four languages quarterly; delivering Nyrstar’s company website.

The partnership continues today and has meant delivery across multiple languages and timezones and often 24/7 capacity to fulfill on projects across the world. SmithAssociates has also delivered for Nyrstar across internal engagement campaigns, project management, community engagement, stakeholder engagement, new sites photographic essays, corporate videos for The Nyrstar Way and other specialist projects; company reporting including investor prospectuses, annual and sustainability reports. Also extensive pro bono work for the Nyrstar Foundation.

SmithAssociates work for Nyrstar has also won many international effectiveness, environmental stewardship and creative awards.

Nyrstar Excellence Awards

We designed all requirements for the Nyrstar Excellence Awards, from certificates and posters to the award statue cast in Nyrstar zinc – a major industrial design project. Forged, finished and packaged across three states of Australia for the global, annual awards, the statue symbolises excellence.

The Nyrstar Way

The Nyrstar Way is central to Nyrstar’s business. SmithAssociates designed the seven icons for the elements of The Nyrstar Way. We also undertook the worldwide photo shoot for the corporate website, site posters, screensavers, and picture cards produced in four languages.

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