SmithAssociates has worked with Nyrstar since the company was founded in 2007, and in 2010 we were contracted for significant projects working with the global marketing team and corporate head office in Zurich.

Over the next two years SmithAssociates was responsible for:

• refreshing Nyrstar’s brand identity
• designing communications of the company values
• producing a global photographic library
• centrally collate and design a global employee magazine StarNews, which was delivered in four languages quarterly
• deliver Nyrstar’s company website.

Here’s what we created.

We designed all requirements for the Nyrstar Excellence Awards, from certificates and posters to the award statue cast in Nyrstar zinc – a major industrial design project. Forged, finished and packaged across three states of Australia for the global, annual awards, the statue symbolises excellence.

The Nyrstar Way is central to Nyrstar’s business. SmithAssociates designed the seven icons for the elements of The Nyrstar Way. We also undertook the worldwide photo shoot for the corporate website, site posters, screensavers, and picture cards produced in four languages.

How we did it. These projects also meant delivery across multiple languages and timezones and often 24/7 capacity to fulfill on projects across the world - we ran two shifts at the office in order to fulfill on demand.

SmithAssociates work for Nyrstar has won many international effectiveness, environmental stewardship and creative awards.