Our successful community engagement for Hobart’s zinc smelter had attracted attention from Zinifex Head Office. When Zinifex later split its business between smelting and mining and forming a new company called Nyrstar, in a venture with global giant Umicor, we were hired to provide community understanding for their Australian operations in Tasmania and South Australia.
We were also invited to pitch, and won the job to create the new brand for OZ Minerals, which saw the merger of mining houses Oxianna and Nyrstar’s mining sites. Here’s what we created.
Our Insight. This was a merger of two very different companies – Oxiana and Zinifex’ mining operations. Due to the scale of the project we invited our associates, Envelope Group to partner with us, in creating the new brand identity and campaign for Australia’s third largest diversified resources enterprise.
How did things change? First we created all the materials involved in the pre-launch strategy and shareholder communications through the highly complex legalities and announcement requirements of the Australian Securities and Investments Commission.
We also managed an extensive employee engagement program to align two very different corporate cultures operating internationally – including remote Asian locations in Laos and the Philippines.
The production and managment logistics of the rollout included for head office and mining sites spread across 26 locations from Cambodia to Canada; across five countries and reproduced in four languages.
The launch included global press, print and digital advertising, front end development of the corporate website, the installation of large-scale signage and site branding and new uniforms and all collateral for 3900 employees and corporate needs.
Oh, and we did it from Brief to completion, within four months.