Our latest community awareness campaign speaks to a new generation of parents, carers and families with young children, living in Port Pirie, South Australia. The main message is, "So much has changed in Port Pirie, but these important tips for lowering blood lead levels haven’t changed."
The campaign is presented by a cast of Port Pirie residents who featured in our campaign from 10 years ago, promoting these essential healthy tips. The tenby10 campaign then was a great success. And with so many positive changes in Port Pirie since that time, the new campaign provides the right context to re-presence the importance of these tips for lowering blood lead levels.
The campaign also promotes a new micro-site, TLAP.TIPS where the tips are presented in a
readily available and visual format, for people to access easily in their lives.