What were the results?
The campaign remains one of Tourism Tasmania’s most successful and long-running promotions (over a decade). It was extended beyond initial key Australian and New Zealand markets to include versions we went on to create specifically for Japan, Singapore and China.
The posters also featured across key-partners marketing including the TT-Line (Spirit of Tasmania) cruise ship company, all major car rental companies and the Tasmanian Government’s immigration promotions.
The series also won multiple national and international awards.
“We have found SmithAssociates nothing but totally professional with a good understanding of the strategic issues, a highly developed creative product and a sound commitment to budgets and timing.”
John Pugsley, Director Marketing, Tourism Tasmania