“The campaign achieved results far beyond our expectations. Not only were the facts communicated in the campaign not rejected in social media, which had previously been the case with many of our communications, we received massive positive feedback from all our stakeholders.
Most rewarding, we’ve experienced a huge boost in staff morale and a wave of requests for employment from well-qualified people from all over Australia - wishing to move to Tasmania to work for Tassal.”
Barbara McGregor - Head of Engagement, Tassal